ugc folio

Creating scroll-stopping content with purpose, personality, and strategy.

Screenshot of a social media profile named megxlife, showing a profile picture of a young woman with her eyes closed and lips pursed, a bio that says "welcome to life through my eyes" with stats of 4 following, 148.3K followers, and 1M likes, and options to add college, view orders, and showcase.
A screenshot of a TikTok profile page for user @itsmeglifestyle, showing a profile picture of a woman taking a selfie in a mirror, with the text bubble 'On your mind...' above her head. The profile has 16 following, 103.2K followers, and 1.7M likes, with the bio "welcome to the lifestyle of meg" and an emoji of a fiery heart. There are options to add a college, view orders, and showcase.
Instagram profile of Meg Gillett showing profile picture, follower count, and bio information.

EVERY  BRAND  HAS  A  DIFFERENT  STORY.

I love creating curated content that captures its personality while building real audience connection.

Brands I’ve worked with:

Nordstrom logo in black and white
IKEA logo with blue background, yellow oval, and bold blue letters.
The logo of chewy, featuring the word 'chewy' in bold blue lowercase letters.
Green logo with the words "The Wing Stop Experts" and a stylized wing design.
Black text logo with the word 'Uber' in white outline letters.
Gopuff logo in blue letters.
Tripadvisor logo with a green circle containing an owl face icon and the word 'Tripadvisor' in black text.
MyFitnessPal logo displayed in blue text on a white background.
The word 'Flo' in pink cursive text next to a pink heart-shaped feather.

All trademarks and logos are the property of their respective owners and are displayed for portfolio purposes only. Their use does not imply endorsement, sponsorship, or any ongoing affiliation.

let’s talk stats.

An abstract green and black donut-shaped diagram with segments, resembling a pie chart or data visualization.

52% of Gen Z trusts information found on Social Media more than Google searches or AI Chatbots.

A dark green, three-dimensional Nike logo sign on a building facade.

Sprout Social

82% of consumers say they are more likely to trust a brand that has UGC in their marketing materials.

EnTribe

A three-dimensional donut shape with a dark green color on a black background.

90% of e-commerce consumers are likely to look at reviews before making a purchase decision.

ElectrolQ

My Content Niches

    • MyFitnessPal

    • Flo

    • Top Nutrition Coaching

    • Refills

    • MadMuscles

    • BetterME

    • CalDiet

    • BitePal

    • FitHub

    • Hwahae

    • Paula’s Choice

    • Wingstop

    • Tropical Smoothie Cafe

    • Smoothie King

    • Chocbox LA

    • GoPuff

    • IKEA

    • ACTIVE

    • SaltWrap

    • Paula’s Choice

    • Rubbyoo

    • IKEA

    • Aurja

    • Home AI

    • Boo

    • Tantan

    • Bumpy

what’s the big deal?

UGC is short for User Generated Content. This is considered the new wave of digital marketing as real people will trust real people.

Minimalist illustration of a green plant leaf on a beige background.

What is UGC?

Studies show that real people will consistently trust a real people. AI and polished advertisement can be great, but the majority appreciate relatability.

Abstract digital art featuring a dark green organic shape on a white circular background, placed on a brown textured surface.

Why is UGC important?

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